Scott Cathcart

Entrepreneur | Impact Investor | Triathlete

Building a Business in Times of Hardship

It is very challenging to keep a business going during difficult times, especially since there are no standard rules to riding out the storm and staying successful. Since no two businesses are the same and they all come with different risks and rewards, it is unrealistic for an entrepreneur to think they can just copy another company’s turnaround strategy during hard times. However, there are some general things all entrepreneurs can do to get black afloat after times of trouble and hardship.

The first thing to do in any troubling situation is to step back and take a look at the big picture in a calm way to really assess what is going on and recognize what is working and what is not working. This gives business owners a way to determine what their strengths and weaknesses are and what areas need the most improvement. The next thing the owner of a struggling business should do is a full inventory of the staff and payroll to ensure that everyone is doing their jobs efficiently.

Another important thing those in charge should do when a company is struggling is make sure there is enough cash around and ways to access more cash as needed. Therefore, business owners and associates should understand what would be necessary for a loan or line of credit. Business owners should also pay attention to the smallest details because anything can have a huge impact on the business’s productivity.

Another thing a business owner can do during tough times is to cut costs by laying off staff or executives that are non-essential and changing the supplier of physical products to one that uses materials that are less expensive. There are also other options that can help entrepreneurs going through hardship that may be riskier, including issuing equity or taking on more debt. This can be risky for the company in the long term, but the benefits can outweigh the risks depending on the company’s history and future. In most cases, the best thing the owner of a business can do during the tough times keeps a cool head and stay stress-free to ensure the best decisions possible are being made.

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