Scott Cathcart

Entrepreneur | Impact Investor | Triathlete

Getting Your New Business Off the Ground

Getting your new business off the ground can be challenging, especially if it’s your first one. There is added pressure and stress to making even the smallest decisions. Fortunately, you don’t have to dive into it blindly. Here are three tips on how to start a business that can survive and eventually thrives in the long run: 

Find a Problem and Solve It 

Don’t try to create a solution that does not serve a problem. It can be difficult to be unbiased about this when you’re starting out since you think your idea actually solves a pain point. To determine if you have an actual product or service that people are willing to pay for, gather feedback from neighbors, friends, coworkers, and just about anyone who’s willing to hear you out. Is it something that is actually better than any of the existing options on the market? Is anyone going to pay for it? 

Have a Roadmap 

Have a plan when you start a business. And be as specific as possible when drafting said plan. It’s not enough to just list your goals; you’ll need to list each step on how to get from point A to point B. For instance, plan out how you would market your product or service. Which physical or digital channels should you use? What are the costs involved? Which audience should you target?

Stay Motivated

In some cases, a startup fails to actually lift off the ground because the entrepreneur gets burnt out, loses drive, or runs out of hope. Grit is one of the most important traits that an entrepreneur can have. It lets you endure the stress and frustration that comes with entrepreneurship. It allows you to move on after every rejected phone call and sales pitch. To stay motivated, allot some time to spend on hobbies and activities that give you joy, such as family outings or even walks in the park. 

Getting your new business off the ground won’t happen overnight or with just one business plan draft. It can take time to see results and come up with a business model and process that works for you.

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