Scott Cathcart is a seasoned startup entrepreneur, investor and C-suite executive operating at the intersection of the pharmaceutical cannabis, consumer products, technology, entertainment and lifestyle industries. As a co-founder and business leader of multinational operations, Scott has extensive global business development, cross-border deal making, licensing, branding, marketing, sales, finance, technology, and major new product launch experience spanning more than 25 years.Scott is also a father, a 23-time (consecutive) finisher of the Escape from Alcatraz Triathlon, an Ironman triathlete, a sub-3 hour marathoner, and an alumnus of the University of Virginia and the National Outdoor Leadership School.
A PASSION FOR INNOVATION & ADVENTURE
From working for Fortune 500 companies in New York to founding startups in San Francisco, Las Vegas, Canada and Jamaica, Scott’s passion to innovate has parachuted him into a wide range of professional adventures. Scott founded a startup that pioneered revolutionary accelerated construction technology and a global modular building supply chain with Maersk, leading him to travel to Baghdad with the U.S. Undersecretary of Defense to present accelerated reconstruction and supply chain alternatives to the Iraqi government. He entered into a Cooperative Research and Development Agreement (CRADA) with the U.S. Air Force, for the development of blast-resistant modular buildings and overhead protection systems. Scott advised both the Minister of Justice of Jamaica and the National Director of the Comisión Federal para la Protección contra Riesgos Sanitarios (COFEPRIS – the Mexican health regulator) on global best practices for medical cannabis testing, in Jamaica and Mexico respectively. And for a large global ad agency, Scott led the new products team that determined the strategic platform and technology Gillette should utilize as a replacement for the Sensor franchise, leading to the most successful razor launch in history, the Gillette Mach3.
PHARMACEUTICAL CANNABIS & SCIENCE
Scott Cathcart believes that, in the next 5-10 years, pharmaceutical cannabis – specifically pharmaceutical cannabinoid-based medicines – will become an increasingly significant contributor to major improvements in global health. Ultimately, the cannabis plant is really just a delivery system for active molecules. The global pharmaceutical industry has been combining, creating and manipulating molecules for more than a century, and Scott believes that pharmaceutical cannabis is the future of large volume, stabilized, multinational, medical cannabis production.
As co-founder and CEO of Pure Jamaican, Scott is pioneering the development of a multinational business focused on the legal production of medicinal cannabinoid molecules as Active Pharmaceutical Ingredients (APIs) for the global pharmaceutical industry. For this initiative he has brought in a seasoned executive team with experience at McKinsey, cannabis testing labs, pharmacy and pharma. And along the way he has partnered with Rastafarian and Maroon leaders in Jamaica to start two charitable foundations for the benefit of poor rural communities.
As co-founder of SH Worldwide, Scott serves on the Board of the cannabis science company as it launches a medical cannabis testing subsidiary, Steep Hill Mexico, in Mexico City. Scott is also the co-founder of Steep Hill Israel, a co-developer of Steep Hill Jamaica, and previously, as Chief Global Expansion Officer of Steep Hill in California, he was the architect and leader of the company’s IP licensing expansion program, turning Steep Hill into the leading cannabis testing platform globally.
ADVERTISING & CONSUMER PRODUCTS
While working as a senior advertising executive at ad agencies Ogilvy & Mather, BBDO, and J. Walter Thompson, Scott ran accounts, drove marketing strategy and developed advertising for major global consumer brands including Nestle, Kimberly-Clark, Gillette, and Morgan Stanley. At BBDO, he led the development of the North Atlantic strategic marketing platform for the Mach3 razor and he oversaw the multilingual advertising campaign and launch of the Gillette SensorExcel in the United States, Canada, and 17 European markets.
TECH & ENTERTAINMENT
For Ubisoft, one of the top 3 video game publishers globally, Scott designed the video game launch process across 14 marketing disciplines in North America, Central America, and South America for the company’s blockbuster AAA videogame titles, and he was the lead advisor for the restructuring of the company’s internal advertising agency in San Francisco.