About Scott Cathcart

Scott Cathcart is an investor, executive management consultant and senior advisor to startups and emerging growth companies in the consumer products, technology, and entertainment industries. Through more than 20 years as a multi-national business leader in these and other spaces, Scott has accumulated extensive experience in global business development, strategy, corporate finance, capital raising, restructuring, advertising, marketing, sales, technology development, and major new product launches. He is the founder and CEO of Cathcart Strategic Advisers, which is dedicated to helping incubate, fortify and scale promising startups.

Work & Experience


A Passion for Innovation

Scott Cathcart’s passion to innovate and do things that have never been done before has parachuted him into a range of professional adventures and firms over his career. From Fortune 500 companies in New York to startups in San Francisco, Scott’s accomplishments have been driven by visionary leadership, coupled with extraordinary tenacity and drive. While working as a senior advertising executive at ad agencies such as Ogilvy & Mather, BBDO, and J. Walter Thompson, Scott ran accounts, drove marketing strategy and developed advertising for major global consumer brands including Nestle, Kimberly-Clark, Gillette, and Morgan Stanley. For Gillette, he led the development of the North Atlantic strategic marketing platform for the Mach3 razor, and oversaw the multilingual advertising campaign and launch of the Gillette SensorExcel in the United States and Canada, as well as in 17 European markets.

Tech & Entertainment

In the entertainment space, Scott Cathcart designed the video game launch process across 14 marketing disciplines in North, Central, and South America for all AAA game titles for Ubisoft, one of the top global video game publishers, and was an advisor for the restructuring of the company’s internal advertising agency.

In the technology space, Scott architected and negotiated international supply-chain logistics for a food packaging tech startup backed by Dutch and Silicon Valley venture capital. He has also held top level positions as a CEO, Managing Director, Chief Strategy Officer, senior executive and/or founder at a number of other startups, including in the financial services, mobile content production, and construction technology fields.


Education & Charity

A graduate of the University of Virginia, Scott Cathcart earned his Bachelor of Arts in Communications. Scott has remained actively involved with the University since graduating, serving as a member of the advisory board for the University of Virginia Gift Planning Council from 2001 to 2008 to support the University’s $3 billion capital raising campaign.

Active Lifestyle

Outside the office, Scott Cathcart enjoys keeping his mind and body fit through endurance sports. An avid long-distance runner and cyclist (and an occasional swimmer), Scott regularly races in triathlons, including the Escape from Alcatraz Triathlon in San Francisco, an event he has completed every year since 1997. Scott Cathcart has also competed multiple times in the New York City Marathon, the Boston Marathon, and the Houston and San Francisco marathons, most of which he has finished in under 3 hours.


For more information, please visit Scott Cathcart’s contact page. Thanks!