Scott Cathcart

Entrepreneur | Impact Investor | Triathlete

Launching a Successful Business


Launching a new business can be a very stressful time as you won’t have all the answers and will need to make decisions on the fly and will be working around the clock in order to see your new business succeed. The initial phases of starting a new business are a time for learning and experimenting. Yes, there will be hurdles to jump over but they will all be for the good of the company in the end, and believe it or not there are some helpful tips out there for extra assistance. Below you will find a few important steps that I would highly recommend using to successfully launch your next business.

1. Look Past the Business Plan

It’s easy to follow the plan you’ve set for yourself and your business, but it takes talent to look beyond the designated plan and call an audible on the play. Your business plan is also not the end-all be-all for your business as things will change quite frequently during this time of the business. Always remember the business plan is a draft and not a finished product, which leaves room for changes and inputting new processes that could prove beneficial in the long run.

2. Test, Test, and Test Again

With each new idea you come up with for your business it’s vital that you test each one thoroughly and with extreme conviction. The more holes you poke in each idea allows you to see how viable each one is and gives you something to work on and make stronger. Don’t be afraid to get in front of people that could be using your new business and asking them what they think. These will be the people that can make or break your new business so it’s important to have them involved and they’ll thank you for it in the long-run.

3. Know Your Market

Any good businessman knows that to be successful, they must know their audience and their market. If you don’t know who you are selling to, who is buying your product or service, or where most of your business is coming from, you’ll be destined to fail. During the beginning phases of launching your business be sure to research the best suppliers, distributors, competitors, and of course your loyal customers. Learn and know as much as you possibly can about your market as you can because you will no doubt call upon that knowledge on a daily basis.

4. The Future

It’s extremely important to focus on the current state of your business but it’s also advisable to think to the future. Stay up to date on trends and see if they carry forward and can affect your business. You may have a customer base that hasn’t quite come out yet but if you’re the first to greet them, you’ll have the upper hand on the competition. Be sure to keep an eye on the horizon, plan for the future, but also live in the moment and focus on day-to-day activities.

I hope all this information was helpful and you have a few more pieces of information at your disposal for your launching business.


Thank you for reading!

Scott Cathcart

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