Scott Cathcart

Entrepreneur | Impact Investor | Triathlete

Taking Your Company Remote

At present, a large number of companies are making the switch to remote work. While many of these choices have been out of necessity, this transition period also presents an opportunity to consider whether a remote model is effective or even ideal for your business. There are certainly challenges that accompany the shift towards remote work, but there are also numerous benefits that can make the transition appealing.

Is the Model Right for You?

While many businesses are suited for remote work due to the nature of their industries, the same cannot be said for every company. Determining whether your business can operate on a remote basis is an important consideration, and one you should be willing to devote enough time to. If your business model requires physical contact between employees and clients/customers, a remote model likely won’t work; however, even if your business cannot be fully remote, in considering your options you may be able to identify some positions that could be remote, allowing you to cut back on unnecessary expenses and modernize your business.

For those who determine their businesses are suited for a fully remote model, heed the following concepts.

Communication is Key

Generally speaking, communication is an important part of any business, but this becomes increasingly true for those going remote. Establishing communication expectations as well as scheduled meetings on a weekly or even daily basis will help alleviate concerns regarding individual performance. While it may be challenging to put everything in an employee’s court as they move to remote work, it is important for business owners to trust their workers and have plans for how to approach individuals who fail to meet expectations. Along with this practice, employers should also keep employees informed about company updates as well as any punitive actions for unmet expectations.

Maintain (Or Revamp) Your Company Culture

One of the most challenging things for companies that shift to remote work is the nature of company culture. Because a majority of the companies that go fully remote are startups, they tend to prioritize company culture in their business models, and remote work tends to threaten that ideal. When shifting to a remote model, brainstorming ways to keep up morale, maintain connections, and promote positive attitudes will benefit everyone. Making an effort to embrace creativity, spontaneity, and connection in meetings or other activities will go a long way.

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