Scott Cathcart

Entrepreneur | Impact Investor | Triathlete

How to Use Social Media Properly as an Entrepreneur

Even though there are more than 4 billion users engaged on social media sites, they don’t all use the same sites equally. This means your first step in using social media for your business is to determine where your key demographic groups spend the most time. You can do this by posting a few test posts and seeing where you get the most user interactions. From there, you can focus your energy on one or two sites to create a stronger digital marketing campaign.

Create Engaging Content

An advantage of knowing your target demographic groups is that you can create content that will be particularly appealing to them. Whether you create videos or write blog posts, your content should address issues your target demographic groups will find interesting. Be sure you also stick to your area of expertise. Relevant and entertaining posts will generate more interactions and more interest in your brand.

Avoid the Hard Sell

You will turn off your followers, and you may even lose subscribers if you’re always trying to sell your products. Your followers already know what you’re selling, and if they have been following your pages for some time, they also know where to buy your products. Rather than pushing your products, link to your blog posts and video content. This will get your followers engaged with your brand without leaving them feeling as though you only care about separating them from their cash.

Engage With Your Followers

In addition to consistently creating new content, you should also dedicate time to interacting with your followers. Respond promptly to private messages and emails. Spend time liking and replying to comments on your posts. If a follower shares your posts or tags your brand, thank them. These interactions will generate a positive brand image, and that will lead more online users to your brand. Amassing a growing following on social media will lead to more website visits and greater consumer interest in your brand’s products.

As you follow these practices, keep in mind that repetition is the key to any successful marketing campaign. As long as you stay active through your business accounts and consistently engage with your followers, you’ll be more successful in growing your brand.

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